Twitter has recently introduced a new system for verifying the authenticity of user accounts. The platform has begun rolling out grey, gold, and blue badges to certain users to indicate the level of verification and authenticity of their accounts.
Based on their activities, users can now earn unique badges on Twitter using a new feature that was just released. These three-color checkmarks—Grey, Gold, and Blue—are designed to give users a way to stand out from the crowd and highlight their activity on Twitter.
Today a tweet posted by Twitter Support stated that:-
“Starting today, you’ll start seeing additional icons that provide context for accounts on Twitter. In addition to blue and gold checks, you’ll see grey checks for government and multilateral accounts and square affiliation badges for select businesses.”
On the other hand, Elon Musk posted that “Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activate”.
“All verified individual humans will have the same blue check, as the boundary of what constitutes ‘notable’ is otherwise too subjective,” he added.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
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So let us understand these three badges one by one to avoid confusion.
Twitter’s Grey, Gold, and Blue checkmarks
Headed by Elon Musk, Twitter is changing the way it verifies users. Now, instead of just one, there are multiple checkmarks to indicate distinctive accounts. Users could find it quite difficult to follow this. So, for your convenience, below is a list of every checkmark and badge on Twitter.
Twitter’s Blue Checkmark
For now, it is divided into two categories:-
- The Verified profiles/accounts before Musk’s takeover
This blue checkmark denotes a legacy verified account. This was a way to designate an important account that belonged to a politician, celebrity, or activist. This was done to demonstrate that the aforementioned individual is who they say they are. According to Musk, the legacy marking will be removed within a few months.
- The users/profiles are subscribed to Twitter’s Blue checkmark
The person or a user may have subscribed to Twitter’s blue checkmark account if there is a blue check beside their profile name. The only way you can differentiate between these two types of blue checkmark accounts is by clicking on the blue checkmark icon.
All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective.
Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.
Longer explanation next week.
Twitter’s Gold Checkmark
The gold checkmark with a square profile pic identifies the account as a Twitter Blue for the company’s official business account. On December 19, Twitter unveiled the “Blue for Business” initiative, which displays square images of company profiles with a gold checkmark.
Twitter’s Grey Checkmark
According to Twitter, the new grey checkmark designates an account as representing a multilateral organization or a government organization or authority. Particularly, qualifying government entities comprise embassies, other significant national-level agencies, law enforcement, public safety, and regulatory agencies on both a local and state level. Heads of state, representatives of foreign governments, senior diplomats, and members of the cabinet are examples of eligible chosen or appointed officials (national level). Institutional accounts, senior leaders, and authorized spokespersons are examples of eligible multilateral organizations.
The previous blue-colored tick is still present in the profiles of some politicians, indicating that this new change has not yet been fully implemented.
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These checkmarks are meant to help users identify which accounts they can trust, and which ones may be impersonators or spam accounts. They are also meant to give users a way to easily identify the official accounts of their favorite celebrities and brands.
How do you get verified on Twitter?
Here is how you can apply for Twitter blue verification –
Locate and tap on the three horizontal dot icon (more).
Now tap on Settings and Support.
Click on Settings and privacy.
Tap on Account information and enter your password to continue.
Under Verified section > Request Verification > tap on Start request.
How much does it cost to get a blue tick on Twitter?
Monthly payments for Twitter Blue memberships are accepted on the web and iOS, with localized prices beginning at $8/month in the countries that are supported. You can check the local currency price on the site and in-app on iOS to see if Twitter Blue tick is available to buy where you are.
Winding it Up
Overall, the introduction of these checkmarks is a positive step forward for Twitter as it continues to fight against misinformation and impersonation on its platform. It will be interesting to see how users respond to this new feature and whether it helps to increase trust and authenticity on the platform.
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