Windows 7 is now very near to its end of support date of January 14, 2020. As the clock ticks down on Windows 7 support, more and more users are upgrading to Windows 10. Most users might now assume that paid upgrades are required as the big M’s free upgrade offer supposedly only lasted one year after Windows 10’s launch.

However, one Reddit user, who is reputedly a Microsoft employee, has said that the big M’s one-year free upgrade offer for Windows 10 was little more than marketing fluff.

That Reddit poster also added that Windows Devices Group was not really bothered about Windows 10 free upgrades continuing. He claims that Mr. Myerson actually cared about Windows 10’s upgrade stats more than revenue. Thus, that is an interesting theory for explaining why the big M has not done much to ensure users cannot continue to freely upgrade to Windows 10 by downloading the Win 10 ISO from the company’s website.

I work at Microsoft and have been since before the Windows 10 launch. That whole “free” upgrade for a year was fully marketing fluff. After the cut off happened, the direction given was that it requires a paid license. HOWEVER, this was brought up by the brick and mortar stores that they were doing simple clock changes on customer devices during the upgrade challenge to get around it; and then ultimately it was clear two years later that anything Windows 7 and up would go to 10 fully activated and still to this day.

  • READ ALSO: How to upgrade to Windows 10 for free in 2019

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