Windows 10 Users To Get Carrier Billing On The Windows Store In Uk And Italy

If you live in the US and own a Windows 10 device, then you already know that Carrier Billing is already working on the Windows Store in your country. Well, it seems that this feature is also coming in Italy and UK, as Microsoft and Boku has teamed up with Wind in Italy and O2 in UK to bring it in the mentioned countries.

In other words, when you will want to purchase an application from the Windows Store, you won’t need a credit card added to your account because, instead, your carrier will charge you for it.

Jon Prideaux, the CEO of Boku, stated the following:

It is good to know that you will be able to use the Carrier Billing feature on all Windows 10 devices, which means that this includes Tablets, smartphones and computers. However, at the moment we’re not sure if Microsoft plans to expand the Carrier Billing to other countries, but we have to mention that there are very high chances that other countries from Europe will receive it.

“Microsoft is a superb partner for Boku, and our relationship has been made even stronger with the addition of UK and Italy. In a matter of months, our agreement with Microsoft has expanded from one major developed market to five, and covers all Windows 10 devices; from phones and tablets, to desktop computers. This rapid expansion, with much more to come, is proof positive that carrier billing is becoming the world’s preferred alternative payment, regardless of consumer access to credit or bank cards.”

In case you live in the UK or Italy and you are an O2 or Wind user, you should already be able to use the Carrier Billing feature on your Windows 10 device(s). In case you don’t see the feature yet, just make sure that you check again in a few hours. Microsoft claims that in the next few days, all users from the two mentioned carrier should be able to use feature.